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Briefings from Helmsley Energy

Stay up to date with trends and policy debates with our regular briefings.
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POLLING & RESEARCH

Getting to know your audiences

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Political risk experts

Rt Hon Charles Hendry CBE

The UK's former Minister of State for Energy, Charles brings unique insight into energy policy-making at the heart of government.

Benedict McAleenan

A political consultant with over 15 years' experience in campaigns and advisory services, Benedict leads Helmsley's political risk service.

Contact us

To discuss your organisation's political risk needs, please contact us for a no-commitment call.

Great communications start with understanding your audience.

Public polling and target audience research is an increasingly important part of the strategic toolkit. Our clients use both qualitative and quantitative audience research to develop evidence-led communications.

We work with a hand-selected group of specialist polling firms to commission research and integrate it into strategic communications. We ensure the resulting data are relevant and applicable to clients’ specific needs.

We can use polling and audience research to:

  • Gauge opinions among general or highly targeted parts of the population
  • Conduct polling among legislators to understand specific political risks
  • Use polling to establish benchmarks for an engagement campaign
  • Apply advanced polling methods that help audiences to engage with more complex or nuanced topics such as climate change policies
  • Commission quantitative polling that will support campaign messaging
  • Manage qualitative audience research to help refine messages or understanding of key stakeholders.

Political risk news and analysis

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Briefings from Helmsley Energy

Stay up to date with trends and policy debates with our regular briefings.
PLUG INTO THE TRANSITION
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+44 (0) 208 191 1416

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